Bling-bling, Glitter & Vernacular Web

24Déc07

Une vue retournée de l’évolution 2.0 du web.

Olia Lialina, à l’occasion d’une intervention en janvier 2005, montre que la généralisation des outils de gestion de contenu web a entraîné la marginalisation de ce qu’elle appelle le web vernaculaire et elle réévalue ainsi ce dont nous nous moquons ou du moins désignons comme mauvaises pratiques lors de nos formations sur la publication web: les gifs animés, les images de fond de page, ciels étoilés ou paysages marins, les fichiers midi qui se lancent à l’ouverture de la page… Elle y voit l’expression d’une appropriation populaire d’un médium qui apparaissait alors comme une promesse, promesse aujourd’hui devenue une réalité mainstream banalisée, prise en main par les professionnels.

Elle revient sur cette intervention en août dernier pour comparer ce « mauvais goût » du web 1.0 avec son équivalent contemporain tel qu’il se montre, par exemple et par excellence, sur les pages profil de MySpace.

Starry backgrounds represented the future, a touching relationship with the medium of tomorrow. Glitter decorates the web of today, routine and taken-for-granted.

A mettre en relation avec l’article de Danah Boyd présenté dans le billet précédent.

(Via Ecrans complémenté par Boing-Boing)

Extraits après le saut, plus quelques réservoirs de glitter graphics

Olia Lialina. A Vernacular web. Indigenous and Barbarians. Annotated

So what was this culture? What do we mean by the web of the mid 90’s and when did it end?

To be blunt it was bright, rich, personal, slow and under construction. It was a web of sudden connections and personal links. Pages were built on the edge of tomorrow, full of hope for a faster connection and a more powerful computer. One could say it was the web of the indigenous…or the barbarians. In any case, it was a web of amateurs soon to be washed away by dot.com ambitions, professional authoring tools and guidelines designed by usability experts.

I wrote that change was coming « soon » instead of putting an end date at 1998, for example, because there was no sickness, death or burial. The amateur web didn’t die and it has not disappeared but it is hidden. Search engine rating mechanisms rank the old amateur pages so low they’re almost invisible and institutions don’t collect or promote them with the same passion as they pursue net art or web design.

Olia Lialina: Vernacular Web 2 Annotated

I’m talking about everything that became a subject of mockery by the end of the last century when professional designers arrived, everything that fell out of use and turns up every now and again as the elements of “retro” look in site design or in the works of artists exploring the theme of “digital folklore”: the “Under Construction” signs, outer space backgrounds, MIDI-files, collections of animated web graphics and so on.

what defines the history of Web is not just the launch dates of new browsers or services, not just the dot-com bubbles appearing or bursting, but also the appearance of a blinking yellow button that said “New!” or the sudden mass extinction of starry wallpapers.

how does the Web look now, when it’s no longer seen as the technology of the future, when it’s intertwined with our daily lives and filled by people who are not excited by the mere fact of its existence?

nothing demonstrates the state of the Web in general and the state of its services, in particular the ones that follow the Web 2.0 ideology, as clearly as the style and look of ordinary users’ home pages.

Interestingly, even though home pages no longer exist, every other service invites its users to re-create the feel of a home page, offers ways to personalize their space quickly and easily.

If you look at the most viewed layouts on MySpace, you’ll notice that most of them have a big picture as a background, which repeats itself horizontally and vertically. This back-to-1996 design flaw is now forever linked to Web and amateur users, and nobody cares about eliminating it – neither services nor users themselves.

When browsing through MySpace user profiles, YouTube user channels and user accounts in the English-speaking cluster of LiveJournal, it’s impossible not to notice how alike they look and how they resemble their Web 1.0 predecessors.

glitter became a trademark of today’s amateur aesthetics, and I’m certain that in the future sparkly graphics will become a symbol of our times, like “Under Construction” signs for the 90’s. Glitter is everywhere (in the universe of user-generated pages), it has become a meta category.

Secondly, I can’t stop marveling at how similar to each other and dull they are. Even naked gals from the “Glitter/Erotic” category don’t move

This is the animation trend for the times when templates and generators rule the Web. Let’s call it Rich User Experience for the poor.

a direct link between glittery graphics and the pimp pop culture, which before MySpace we knew mainly from hip-hop videos.

Starry backgrounds represented the future, a touching relationship with the medium of tomorrow. Glitter decorates the web of today, routine and taken-for-granted.

Olia’s and Dragan’s Comparative History of Classic Animated GIFs and Glitter Graphics

Ecrans – Glitter : Net et brillant

Glitter Graphics: your resource for Myspace graphics and Myspace layouts!

MySpace.com – Colleen – 34 – Fille – Minnesota – www.myspace.com/colleenshutterbug

Glitter Graphics

poptronics ‘ Le Net n’est plus tendance, il est folklorique

Contemporary Home Computing




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